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私のように大企業育ちの人の場合には、どうしても「戦略」とか「マーケットシェア」と言った発想をしがちですが、小規模ビジネスの場合これらには意味がありません。ここに大きな落とし穴があります。

「自分の周りで困っている人を助けるだけで十分ビジネスになる。」

という発想がないと起業できないでしょう。

— エッセンシャル・サーチエンジン: 40代からのライフワーク(6)

(Source: deli-hell-me, via yaruo)

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